by Judith Allison, Guest Poster
You have just finished designing what you think is the perfect website on a topic that you think is important to the Internet community. You have written articles, gathered resources, put up links to relevant references on the web. Your site has photos, videos, articles and commentary. In your opinion, it's a work of art, a masterpiece of form and function that's guaranteed to inform and delight.
Week 1: You check your stats. You have gotten seven visitors to your website, and you are pretty sure that covers your immediate family and a couple loyal friends who would visit any site you put up.
Week 2: You check your stats. It's a great website. People are going to love it. You went out to dinner and talked it up with the restaurant staff. You conveyed your excitement once again to your family. You have gotten five new visitors . . . . probably the waitress, because you inisted she write down the url of your site, the restaurant manager who stayed for less than 30 seconds, your two brothers (because they told you on the phone that they stopped by again), and of course, your mom.
Week 3: You check your stats. 11 unique visitors and Mom and Dad, but he doesn't count because they're on the same computer.
Week 4: You check your stats. 22 unique visitors of which you see a couple are 'bots and not human.
What Do You Do Now?
You've got a great website, fantastic information and presentation and you've gotten less than 50 visitors in a month.
Does this sound familiar? Can you relate? And, what do you do to change this scenario? It is actually easier than you might think. No matter how fabulous your website might be, it's nothing without visitors otherwise known as traffic. There are two types of traffic you can get on the web - paid traffic and organic traffic.
Paid traffic is exactly what it sounds like: you pay someone and they send you visitors. Organic traffic comes from the search engines and costs you nothing. In my next post, I will be going into the ups and downs of paid versus organic traffic and some tips on what it takes to be successful using both.
Tune in tomorrow for part two of this series on getting traffic to your website.
Learn more about blogging in general by visiting http://www.idoblogs.com/.
You have just finished designing what you think is the perfect website on a topic that you think is important to the Internet community. You have written articles, gathered resources, put up links to relevant references on the web. Your site has photos, videos, articles and commentary. In your opinion, it's a work of art, a masterpiece of form and function that's guaranteed to inform and delight.
Week 1: You check your stats. You have gotten seven visitors to your website, and you are pretty sure that covers your immediate family and a couple loyal friends who would visit any site you put up.
Week 2: You check your stats. It's a great website. People are going to love it. You went out to dinner and talked it up with the restaurant staff. You conveyed your excitement once again to your family. You have gotten five new visitors . . . . probably the waitress, because you inisted she write down the url of your site, the restaurant manager who stayed for less than 30 seconds, your two brothers (because they told you on the phone that they stopped by again), and of course, your mom.
Week 3: You check your stats. 11 unique visitors and Mom and Dad, but he doesn't count because they're on the same computer.
Week 4: You check your stats. 22 unique visitors of which you see a couple are 'bots and not human.
What Do You Do Now?
You've got a great website, fantastic information and presentation and you've gotten less than 50 visitors in a month.
Does this sound familiar? Can you relate? And, what do you do to change this scenario? It is actually easier than you might think. No matter how fabulous your website might be, it's nothing without visitors otherwise known as traffic. There are two types of traffic you can get on the web - paid traffic and organic traffic.
Paid traffic is exactly what it sounds like: you pay someone and they send you visitors. Organic traffic comes from the search engines and costs you nothing. In my next post, I will be going into the ups and downs of paid versus organic traffic and some tips on what it takes to be successful using both.
Tune in tomorrow for part two of this series on getting traffic to your website.
Learn more about blogging in general by visiting http://www.idoblogs.com/.
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